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Dell is making jewelry with reclaimed gold from recycled computer guts






A new jewellery line launched this week in literally the last place on Earth any reasonable human being would look for fashion advice — but the style gurus at Dell Computers are going for it anyway, announcing a limited edition jewellery collection made from gold mined from recycled motherboards.

Dell has partnered with Twilight actress Nikki Reed on the line, offering up 14- and 18-carat gold rings, earrings and cufflinks. It’s mostly a bit of a ploy to bring attention to the company’s recycling efforts, let’s be honest, but at least it’s a pretty fun one.

According to the EPA, somewhere in the neighbourhood of only 12.5 percent of e-waste is recycled, resulting in around $60 million in gold and silver being thrown away each year in the form of old phones. Dell says its efficient new recycling processes have given the company an excess amount of the material, so it decided to do something a bit more interesting with the gold rather than just stockpiling it.

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