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Sony's $30,000 4K Projector Is Its Crowning CES Achievement

If your home theatre setup is so advanced and pricey that you scoff at the thought of buying a high-end OLED TV, Sony has the perfect thing for you. Tonight at CES, the company announced the 4K Ultra Short Throw Projector (LSPX-A1). It ships this spring for $30,000. That’s a $5,000 increase from the fanciest projector that Sony launched at last year’s show.

The LSPX-A1 is meant to sit 9.6 inches from the wall onto which you’ll be projecting a 4K image that can stretch up to 120 inches. The laser projector reaches a peak brightness of 2500 lumens.

Sony’s expensive projector also features a Glass Sound Speaker that generates 360-degree audio. It contains two organic glass tweeters installed on the front legs, three midrange speakers, and a separate subwoofer. The center speaker is designed to bounce off the wall the projector is facing as a method of enhancing audio performance.

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