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Zinox Group acquires; one of Nigeria's biggest e-commerce companies

The Zinox Group » has acquired one of the leading e-commerce giants in Nigeria,
Konga » .

In a report by This Day , the acquisition was approved by the Securities and Exchange Commission (SEC) .

The acquisition was confirmed by the Head of Corporate Communications, Zinox Group,
Gideon Ayogu.

Ayogu said: “ We have always had an interest in Konga and another big one you know very well but our priority was Konga first because of her integrated nature of four quality companies in one.

Konga is a world class, professionally run company whose landmark strides in the sector has gone a long way in ushering millions of Nigerians into the ease and convenience of online shopping and boosting the conduct of e-commerce in the country. ”

Continuing, Ayogu said: “ Today, many Nigerians can attribute their first experience of e-commerce to and we are excited to be a part of this remarkable story.

“Many shoppers can also attest to the speed and efficiency in delivery that characterizes Kos Express , the company’s logistics arm, which is arguably the best in the sector at the moment.

“Our ambition is to up the tempo by revolutionising e-commerce on the African continent, with Konga at the forefront of this initiative. In addition to positioning the business on a path of profitability in the short term, our long term plans are focused around seeing Konga » well established in other African capitals.

“Furthermore, we will be unveiling a lot of new initiatives soon and we advise shoppers and merchants alike to look out for these innovations which will radically reshape the average customer experience of e-commerce in Nigeria and on the Continent.”

Zinox Group, which is one of Africa’s biggest technology groups would assume ownership of the e-commerce platform,, which remains one of the biggest players in the sector; KOS-Express, the world class logistics arm of the business and KongaPay , the company’s integrated mobile money payment channel with over 100,000 subscribers.

Worth of the deal
According to Venture Hunt, the historic deal is worth between $10m-$15m. " Zinox being the parent company of Yudala acquired the company for $10m – $15m (according to our source close to the negotiation) and the two companies will be integration with potential to expand across Africa" reports the business and tech website.

Yudala, which was created in 2015, emerged as the first ever composite online and retail chain, with the concrete ambition of becoming the market leader in trade and commerce on the continent.

The e-commerce company is being touted as an extension of Zinox because of the relationship of its founder and vice president, Nnamdi Ekeh with Zinox boss, Stan Ekeh.
However, Leo Ekeh has said he isn't the owner of Yudala saying the e-commerce
company is solely the brainchild of his son.

Despite the acquisition, there will not be a merger between Konga and Yudala. This is according to Tech Point, which reports that both companies will operate as independent units.

Konga is a Nigerian e-commerce company founded in July 2012 by Sim Shagaya. After focusing its operations in just Lagos, Konga expanded to the whole of Nigeria.

In 2013, Konga raised a $10m Series A round from Investment AB Kinnevik and Naspers. A year earlier, the e-commerce company raised a $3.5 million seed round from Kinnevik.

In February 2017, Konga raised additional funding for its operations from longstanding investors Investment AB Kinnevik and Naspers.

Source: Pulse.Ng

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